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Revolutionizing the Feeding Industry with Lindsey Laurain of ezpz

March 18, 2022

Podcast: Play in new window | Download (Duration: 43:43 — 64.8MB)

Lindsey Laurain is the Founder of ezpz, an organization revolutionizing the feeding industry with their Happy Mat mealtime tool. Lindsey is an operations, management, and sales professional with extensive experience in start-ups and the medical industry. Before launching ezpz, Lindsey served as the Director of Operations for Humana. She had also served as an operations manager for Pfizer, a company she has worked with for over eight years.

Lindsey joins us today to recount her journey from working in corporate America to launching ezpz. She reveals the lessons she learned from prototyping, designing a physical product, and appearing on Shark Tank. She outlines the process of starting and running a Kickstarter campaign and discusses building the proper infrastructures to protect your products. Lindsey also highlights how a grassroots community of moms helped ezpz grow and offers advice to Entreprenistas.

“Anything is possible. If you believe enough in what you’re doing, you can make it happen.” – Lindsey Laurain

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

  • Lindsey’s background and her beginnings as an Entreprenista
  • How long it took Lindsey to decide to quit her job and launch her business
  • The first steps Lindsey took toward turning her business idea into a product
  • How much money Lindsey invested in her products before launching a Kickstarter campaign
  • The initial production run for ezpz products and the process of doing a Kickstarter and other crowdfunding campaigns
  • Lindsey’s appearance on Shark Tank and what has surprised her about running ezpz
  • How the ezpz team has grown since its launch
  • The process of getting into retail
  • What Lindsey has learned from working with retailers
  • How Lindsey’s marketing strategies evolved over the years
  • Her advice on reaching the mom community

Resources Mentioned:

Our Favorite Quotes:

  • “Accepting those hard times as part of our journey has made it so much easier.” – Lindsey Laurain
  • “It’s possible for anyone to follow entrepreneurship.” – Lindsey Laurain
  • “Trade shows are a great place to meet retailers.” – Lindsey Laurain

Connect with Lindsey Laurain:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

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